We are a pragmatic partner and believe that whatever product we develop there must be a commercial objective, and what we deliver must have a commercial value. If you are looking for an agency who makes art, or who greets you with their table of awards, that is not us.

As a group we have a mix of people from the agency world and those from the client side. For us this is important. Empathy with the client is not something agencies are famous for, so having an agency with the majority from the client side helps enormously and ensures a commercial focus.

Many of us have come from youth marketing which also adds another string to our bow. We are aware of what the latest communication trends and mechanics are. It doesn’t mean we always implement these, but it helps to know where they are and who is driving them. Youth tend to be at the pointy end of the communication stream. This also gives the agency its sense of fun and currency.