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At Belkin we needed a new corporate brochure. The previous versions were more about image and didn’t really give a sense of the company. I asked the guys at Loaded to come up with an idea. The idea they submitted was spot on and everyone at Belkin just loved it. But what really caught our attention was the effort they spent on defining who we were. This was something we had been struggling with for years. Without being asked, and apparently as part of their analysis of Belkin, they developed a vision statement, a positioning statement, a brand strap line and a set of values which was spot on. They did it, they said, because without this commercial understanding they couldn’t build a corporate brochure that would give the reader any sense of who Belkin is as a company. To quote the CEO “how is it that a company who knew us for 2 weeks could deliver what the US has been trying for years to achieve?
Suzanne van Gemert Senior Manager Marketing Communications, Belkin EMEA
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